In the dynamic world of trade show and event marketing, staying ahead of trends and innovations in exhibit design is key to creating unique and impactful experiences for attendees. Our design team took a deep dive into the show floor experience across a variety of industries early on in 2024, keeping their finger on the pulse of 3D design.
Which design styles are on the rise?
What creative elements will you see more of at upcoming shows and events?
How can you pivot your experiential marketing plans this year to increase engagement?
Let’s explore the latest trends and innovations that are shaping the future of trade show booth design.
LED Architecture
One of the standout trends we’ve observed and embraced is the use of LED screens as 3D architecture. Our recent collaboration with Adobe showcased this trend beautifully, where we utilized a 90-degree angle to create a seamless corner LED display.
This innovative approach not only adds a dynamic visual element but also opens up new possibilities for creating immersive video content that takes full advantage of the dimensionality of the screen.
Curved LED tiles are going to give this trend momentum to stick around well into 2025 and beyond. This new technology provides more flexibility to incorporate the tiles in unique ways, and designers and marketers everywhere are very excited about the potential.
Get your main message not only in front of your visitors, but elevate it to draw attention from across the floor.
Cohesive Theme Development
Themed environments are gaining popularity as they offer a unique opportunity to create hyper-immersive experiences. Take, for example, our partnership with Lexmark, where we tapped into their foundation in Lexington, Kentucky for the design and overall theming.
From a life-size horse mannequin for a Kentucky Derby “Winner’s Circle” photo op to a top-shelf bourbon tasting experience, The Lexmark exhibit was eye-catching, engaging, and memorable.
Brands can tell a story and engage visitors on a deeper level through themed experiences. The key to success is strategically weaving your brand’s visual identity and core message into the user experience. Make the experience meaningful, so visitors walk away informed and entertained.
Illuminated Spaces
Lighting plays a crucial role in enhancing the overall ambiance and visual impact of booth designs. Whether it’s using design-centric pendant lighting elements or incorporating LED lighting effects to guide attendees through a pathway, we understand that light itself is a material that can be leveraged creatively to craft memorable experiences.
Many of our clients opted for more powerful, standout lighting accents and effects to accentuate their exhibit space. Lighting is also a creative solution to illuminate traffic flow.
In the world of lighting, LED accent edges on walls and tracing structural shapes are a trend on the rise that we expect to see more of later in 2024 and into 2025.
The emphasis on tasteful lighting details, from LED strip accents to pendant and chandelier-style fixtures, was a rising theme at recent shows. This attention to detail adds a touch of sophistication and elegance to booth designs, elevating the overall experience for attendees.
Breaking the Mold
Gone are the days of square and neutral booth designs. Clients are increasingly seeking differentiation through architectural shapes and vibrant colors. Clean lines, crisp corners and tone on tone palettes had their moment, but even the most neutral of brand palettes is beginning to branch out. The current trade show booth design landscape has curves and color in high demand.
Our collaboration with Zipline at NRF is a strong example. We created an eye-popping field of saturated color with smooth and inviting edges.
This shift towards more personalized and unique booth designs is driving innovation and creativity in the industry. We can foresee many more exhibitors looking to add personality to their booth designs and experiences going forward.
Adapting and Improving Designs
This up and coming wave of trends building steam is an exciting opportunity for designers and event professionals. In the new era of trade show booth design, technology isn’t the only element exhibitors are relying on to showcase their knack for innovation.
Brands are on a quest for new ways to differentiate themselves at in-person events. Immersive, themed experiences are on the rise with bold and vibrant designs. Multi-purpose architecture and impactful lighting
We pride ourselves on pushing the boundaries of booth design to deliver wow-factor moments that leave a lasting impression. Stay on trend and even ahead of your competition. We deliver exceptional designs that captivate audiences and push your brand to the forefront of memorable experiences.
Enhance your brand experience this year with the help of the Elevation3D team. Start the conversation today.
