Elevation3D

technology

Maximize In-Booth Sales: A Show-Stopping Collaboration at JCK

A Customer Success Case Study

As the renowned luxury jewelry brand Simon G geared up for the highly-anticipated JCK trade show amidst rapid growth, they had a critical need for a new exhibit that would not only meet logistical requirements but also elevate their in-booth sales strategy. Collaborating with Elevation3D, the objective was clear: create a modern brand experience that not only captivates from all angles but also facilitates seamless in-booth sales interactions to support growth.

The challenge was to dazzle a crowd while ensuring a clear path for potential customers to explore Simon G’s jewelry line, culminating in on-the-spot order placements.

Simon G Product Displays at JCK

Focused, Functional Design

Elevation3D tackled the challenge with a keen focus on enhancing Simon G’s in-booth sales success. The design centered around a high, custom pierce-cut logo with flanking 12’ tall LED monitors, establishing a captivating landmark on the trade show floor. Clear sightlines strategically led the audience to a striking entrance, setting the stage for a journey through Simon G’s luxury offerings.

Externally, the booth mimicked a retail vignette, displaying Simon G’s brand identity and products elegantly from all angles. LED monitors strategically showcased the brand story and product highlights, complementing boldly-lit product displays for maximum visual impact.

Upon entering the booth, guests had a distinct path to presentation workstations with comfortable seating, fostering engagement and providing dedicated spaces for placing product orders on site. The traffic flow was meticulously designed, ensuring a clear path for both clients and brand representatives in an environment conducive to extensive sales meetings.

Elevation3D’s solution allows our team to focus on providing outstanding customer service without any logistical hurdles.
Simon G Fine Jewelry

Zaven Ghanimian

CEO
Simon G at JCK

Unparalleled Success

Elevation3D’s distinct design achieved unparalleled success for Simon G’s in-booth sales objectives. Beyond the captivating aesthetic and attention-grabbing elements, the booth’s layout, traffic flow, and strategically positioned presentation areas created an environment where clients felt compelled to explore the jewelry line and place orders on the spot. The booth at the JCK trade show became a memorable and successful platform for Simon G, solidifying relationships with existing partners and attracting new customers through a seamless and engaging in-booth sales experience.

Discover how Elevation3D can create an engaging brand environment to increase your on-site sales at your next trade show or event. Let’s get started.

Innovative Integration: Using Technology to Elevate Your Trade Show Presence

Elevating Your Brand Story with Technology 

On the busy trade show floor, how can you ensure your brand story stands out and your product is remembered? Immersive technologies and new products are taking the exhibit experience to new heights, boosting customer engagement and creating touchpoints that are fresh, surprising, and ultimately, unforgettable.     

Integrated products and tech solutions are turning static booths into captivating experiences, and elevating brands in new and exciting ways. Tempting as it is to use everything, everywhere, all at once, it’s not a one-size-fits-all application. Thoughtful consideration of when and how to use each integration ensures that our clients showcase their story organically and stay true to their brand. 

Plan with a Purpose

Identifying the purpose of each brand activation is an essential part of the planning and ideation phase. What story are you hoping to tell about your company and brand? Are you launching a new product? Defining your objectives will help to shape the experience you are creating for your audience and inform the types of integrations that make sense for each event.

Your goals will guide your strategic approach, shaping your exhibit design, content choices, and of course, technology integration. The tools you choose to incorporate should help generate buzz around your exhibit and draw in customers, but also feel authentic to your brand to strike the right tone. With this in mind, we’ve selected three incredible products that, when properly executed, exemplify the benefits of technology integration. Read on to learn more.

Swipeable Screens & Tactile Touchscreens 

Companies like Ideum and MultiTaction are transforming screens into immersive digital tools that tell stories and maximize audience engagement through touchable screens. Built to be used in social environments, touch tables encourage interaction through the irresistible allure of bright colors and intuitive screens, transforming passive visitors into active participants – even recognizing physical objects when they’re placed upon them. Whether you’re showcasing a dynamic product catalog, offering a touch-driven presentation, or gamifying your content for increased engagement, these displays provide an interactive stage for your story.

Hypnotizing Holograms

Once reserved for celebrities and artists, holographic technology is making its way onto the trade show scene and bringing with it endless opportunities. Besides the wow-factor impact, holographic technologies like Proto and HYPERSVN go beyond flashy experiences and can serve as tools to educate visitors and amplify your narrative. With the power to project a real-life, real-size, holographic display, simulate product interactions, and provide a personalized experience, holograms offer an opportunity to surprise and delight customers while delivering your brand message. 

Showstopping (LED) Screens

Looking to inspire curiosity and connect with customers? Larger than life LED panels are an amazing way to make a statement while showcasing your brand content and creativity. Products from retailers like Dynamix-Pro and BeMatrix LED offer powerful visuals while providing adaptable infrastructure and content options. A big screen is an incomparable canvas to show off customized, relevant content – videos, animations, infographics – and can speak volumes about your brand and form an integral part of your narrative. Good content – illuminated by the power of pixels and light – creates connection, sparks conversations, and drives engagement, making the technology and design aspects of your exhibit even more impactful. Our recent integration for OwnBackup at DreamForce utilized BeMatrix curved geometric tiles to emulate an oversized book – creating a customized and eye-catching experience for visitors.

Make Tech Work for You

Technology integration for exhibits is not about tacking on the latest gadget or gimmick to your existing structure; it’s about amplifying your brand story and captivating your audience to create a lasting impact. When thoughtfully selected and seamlessly integrated, tech-forward products can serve as the foundation of a customer-centric marketing strategy, and provide a unified, engaging, and memorable trade show experience.

Every element you choose to incorporate – from creative content to technology and design – is an opportunity to shine. Making sure your exhibit rings true not only to your brand but to your